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Joshua Zukas

Writer | Fixer | Strategist
Hanoi-based writer covering travel, culture, architecture and innovation in Southeast Asia. Content producer for
CNN Create.
 Vietnam correspondent for Ink Global. Regular contributor to the official Vietnam Tourism Board website. Contributing writer for Fodor's. Intermittent contributor to The EconomistBBC News, Wallpaper, The DiplomatThe Red Bulletin and more. For highlights, take a look at the stories below. For specific verticals, navigate the tabs above. Looking for travel inspiration? Click here.

Highlight Journalism and Travel Writing

Vietnam: Beyond the Stereotype

Vietnam is awash with antiquated and orientalist fantasies. Travel media outlets manufacture nostalgia for a colonial heirloom with crowded street kitchens and conical hat-wearing hawkers. Foreign travel companies overrepresent Vietnam’s beaches as if the country exists to serve sun-starved Northeast Asians and Europeans. And although Vietnam has been at peace for over four decades, American films continue to portray a perilous place reeling from war.

Vietnam’s Ghosts Are Hungry for iPhones

It’s 8pm in Hanoi’s labyrinthine Old Quarter and shop-owner Tran Thu Hien places her last $100 bill on the crackling street-side fire. I’ve watched her burn through thousands of dollars, but it’s still not enough. Hien, crouched over the blaze and dripping with sweat, has exhausted the cash. So she unpacks a box of personal items, pre-prepared for incineration: a gold Rolex, a pair of designer sunglasses, a pack of Cuban cigars and an iPhone X. Finally, Hien turns to a black Toyota Camry. The ca

Making Sense of Vietnam's Ethnic Diversity

Vietnam is home to a vibrant collage of ethnic groups. There are 54 recognised ethnicities that filter into hundreds of subgroups. Wondering where to start? The best way to understand Vietnam’s ethnic makeup is through hands-on experiences. From mountain homestays to medicinal herbs, encounters with ethnic culture are a highlight of any trip to Vietnam. Here are five easy ways to get to know the Yao, Hmong, Tay, Bahnar, and Khmer ethnic groups. The Yao (often spelt Dao or Dzao) have been in Vie
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