Joshua Zukas

Writer | Fixer | Strategist

Vietnam-based writer covering travel, culture, architecture, food and innovation in Asia. BA in Southeast Asian Studies. MSc in Sustainable Tourism.

Travel writer for Lonely PlanetMichelin Guide, Bradt Guides, Ink Global, CNN Create and Asia's top inflight magazines. 

Intermittent contributor to various other publications, including The Economist, Insider, Wallpaper and Interior Design Magazine

Experience with national and regional tourism organisations in IndiaJapan, South Koreathe Maldives, Mongolia, the Philippines, Thailand and Vietnam

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Portfolio Highlights

Vietnam: Beyond the Stereotype

Vietnam is awash with antiquated and orientalist fantasies. Travel media outlets manufacture nostalgia for a colonial heirloom with crowded street kitchens and conical hat-wearing hawkers. Foreign travel companies overrepresent Vietnam’s beaches as if the country exists to serve sun-starved Northeast Asians and Europeans. And although Vietnam has been at peace for over four decades, American films continue to portray a perilous place reeling from war.

Bridge to Tomorrow

The Chao Phraya, Thailand’s major river, meanders through the center of the country, linking the ruins of the former capital, Ayutthaya, to the current one, Bangkok, about 50 miles to the south. The legendary waterway, which has nurtured Thai civilization for centuries, is what inspires—and flows around—Sala Bang Pa-In, a new island re- sort by Department of Architecture, the firm’s second project for the Sala Hospitality Group, a regional chain of nine luxury hotels, spas, and boutique properties.

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