Joshua Zukas

Writer | Fixer | Strategist
Hanoi-based writer covering travel, culture, architecture and innovation in Southeast Asia. Content producer for CNN Create. Vietnam correspondent for Ink Global. Regular contributor to the official Vietnam Tourism Board website. Intermittent contributor to The Economist, BBC News, Wallpaper, The Diplomat, 1843, The Red Bulletin and more. For highlights, take a look at the stories below. For specific verticals, navigate the tabs above. Looking for travel inspiration? Click here.

Highlight Stories

The Economist • 3rd July 2020

Your Loss, My Grain

As covid-19 saps Vietnam’s economy, private charity is blossoming. That is unusual for a workers’ paradise. Despite the mid-morning heat, residents of the Vietnamese capital, Hanoi, swarm around the dispenser filling their brown paper bags.

Wallpaper* • 15th October 2020

Urban Jungle

A few kilometres from Ho Chi Minh City's heaving centre, a building is being grown. Unlike its lifeless neighbours, the concrete structure is encased by

Travelfish • 30th December 2020

Vietnam: Beyond the Stereotype

Vietnam is awash with antiquated and orientalist fantasies. Travel media outlets manufacture nostalgia for a colonial heirloom with crowded street kitchens and conical hat-wearing hawkers. Foreign travel companies overrepresent Vietnam’s beaches as if the country exists to serve sun-starved Northeast Asians and Europeans. And although Vietnam has been at peace for over four decades, American films continue to portray a perilous place reeling from war.

Silkwinds (SilkAir) • 1st July 2019

COVER STORY: Journey to the Underworld

"Don't step there," our guide says, pointing to a dubious area of brown sludge. "We might lose you." He's grinning but only half-joking: A previous wrong step pulled me deep into the gunk

1843 • 22nd August 2019

Vietnam’s Ghosts Are Hungry for iPhones

It’s 8pm in Hanoi’s labyrinthine Old Quarter and shop-owner Tran Thu Hien places her last $100 bill on the crackling street-side fire. I’ve watched her burn through thousands of dollars, but it’s still not enough. Hien, crouched over the blaze and dripping with sweat, has exhausted the cash. So she unpacks a box of personal items, pre-prepared for incineration: a gold Rolex, a pair of designer sunglasses, a pack of Cuban cigars and an iPhone X. Finally, Hien turns to a black Toyota Camry. The ca

Chao Hanoi • 18th September 2020

Heritage Repurposed

A blast of thunder detonates over the Hanoi Old Quarter, declaring the imminent arrival of an autumn shower. Specks of water fall like pin pricks as I squeeze through Trung Yen Alley, a narrow ribbon of road linking Hang Be Market with Dinh Liet Street.

Going Places (Malaysia Airlines) • 2nd January 2020

Lan Ha Bay: The Other Halong Bay

While otherworldly seascapes and limestone cliffs have long brought cruises to Halong Bay, adventure seekers are looking for something a little different.

The Red Bulletin (Red Bull) • 10th November 2020

Bloom Town

As Vietnam’s booming commercial hub, Ho Chi Minh City is a whirlwind of chaos. But in the eye of the storm sits a cluster of houses where humans, trees and birds coexist peacefully. People occupy the lower levels, but the roofs are giant plant pots, each with a tree sprouting from a thick layer of soil. Chirping birds nest in their branches, quelling the noisy invasion of traffic and construction.

The Diplomat • 18th June 2020

Hanoi Cafes: The City's Most Important Cultural Spaces

Hanoi, the enigmatic 1000-year-old capital of Vietnam, is a city steeped in legend and layered with intrigue. At the city’s geographical and spiritual heart is the semi-mythical Lake of the Returned Sword, which divides central Hanoi into the chaotic tangle of lanes and alleyways that constitute the Old Quarter to the north, and the grand, tree-lined boulevards that form the French Quarter to the south.

Mabuhay (Philippine Airlines) • 2nd December 2019

Brewing Up a Wave: Quality Coffee at Street Level

Third-wave coffee is taking over the sidewalks of Vietnam’s capital, with newcomers and veterans jostling to offer discerning taste buds quality, affordable fuel made from beans sourced locally and beyond

Vietnam Tourism Board • 26th February 2019

Making Sense of Vietnam's Ethnic Diversity

Vietnam is home to a vibrant collage of ethnic groups. There are 54 recognised ethnicities that filter into hundreds of subgroups. Wondering where to start? The best way to understand Vietnam’s ethnic makeup is through hands-on experiences. From mountain homestays to medicinal herbs, encounters with ethnic culture are a highlight of any trip to Vietnam. Here are five easy ways to get to know the Yao, Hmong, Tay, Bahnar, and Khmer ethnic groups. The Yao (often spelt Dao or Dzao) have been in Vie

BBC News • 3rd February 2019

How Risky Is a Son Doong Cable Car? (Vietnamese)

Sơn Đoòng ở Quảng Bình, Việt Nam, là hang động lớn nhất trên thế giới. Một số nơi trong khối kiến trúc tự nhiên khổng lồ này có thế đặt vừa những tòa nhà cao 40 tầng ở New York.

Highlight Client Articles

CNN - Visit Wakayama • 3rd February 2021

Wakayama: Make It Happen

Spiritually rich and brimming with natural wonders, Wakayama is Japan's best-kept secret. Here are seven ways to get to know this diverse destination.

CNN - Hitachi • 21st January 2021

Empowering Cities

Southeast Asia is experiencing unprecedented change, and nowhere is this more evident than in its cities. In 2018, the United Nations (UN) identified 33 megacities – cities with more than 10 million inhabitants – and three were in Southeast Asia (Jakarta, Indonesia; Manila, the Philippines; and Bangkok, Thailand).

Mekong Business Initiative (Asian Development Bank) • 3rd February 2019

Enhancing Access to Finance for Entrepreneurs in Cambodia

In 2004, Kuy Vat decided to fill a gap in the Cambodian dining scene. Restaurants in Cambodia were mostly street food or one-room eateries with poor hygiene and no air-conditioning. Local people, especially those from the middle and upper classes, were becoming more aware of the dangers of processed food and artificial flavoring.

Highlight Client Websites

Oxalis Adventure • 25th February 2020

Life-changing Experiences in Vietnam's Highlight Destination

Oxalis Adventure is the leading adventure tour operator in Vietnam. We pioneered life-changing caving and jungle experiences in UNESCO-recognized Phong Nha-Ke Bang National Park and we are the gateway to Son Doong, the largest cave on the planet. But Son Doong is only the beginning – 70% of the jungle remains unexplored.

Paradise Grand • 25th February 2020

Paradise Arrives in Lan Ha Bay

Soak up the tranquil seascapes of Lan Ha Bay on the Paradise Grand, with Michelin Star menus, private balconies, and the destination’s largest sundeck. Explore this untouched destination with cycle rides in island villages, jungle trekking to panoramic viewpoints, and secluded kayaking experiences. And indulge in onboard activities with Lan Ha Bay’s first floating outdoor cinema and nightly live music.

Topas Travel • 26th September 2019

Tailoring Your Experience, One Adventure at a Time

We’ve been crafting adventures in Vietnam since 1993, which is why we know that they come in all shapes and sizes. A personal experiment with street food is an adventure – as is crawling through caves with the kids. We believe that when it comes to travel, there is no such thing as “one size fits all.” Instead, the key to a remarkable Vietnam experience is working out the right adventures for you – and that’s where we come in.

Highlight Press Releases

President Cruises • 29th November 2018

Halong Bay’s Largest Five-Star Cruise Celebrates Maiden Voyage

HALONG BAY, Vietnam (November 29, 2018) – The largest and most luxurious cruising vessel to ever ply Halong Bay’s waters has impressed its inaugural passengers with its elegant cabins, evening piano bar, expansive sun decks, spa and fine dining.

President Cruises • 8th November 2018

Halong Bay’s Largest Five-Star Cruise Sets Sail

HALONG BAY, Vietnam (November 8, 2018) – Halong Bay is bracing itself for its biggest and most luxurious cruising vessel yet replete with 46 spacious cabins, an evening piano bar, spa, fine dining restaurant and two expansive sun decks.

Mekong Innovative Startups in Tourism (Asian Development Bank) • 26th April 2018

Startup Accelerator Announces 19 Semi-Finalists

The Mekong Innovative Startups in Tourism (MIST) Startup Accelerator has announced that 19 startups have qualified to join its 2018 program. The 19 startups will join a MIST Travel Startups Fundamentals Bootcamp from May 17-22 in Ho Chi Minh City, Viet Nam. The five most outstanding startups will subsequently receive innovation grants up to $10,000USD, six months of intensive coaching, a trip to meet industry experts at the Mekong Tourism Forum (MTF) in Nakhon Phanom, Thailand, and an opportunity to pitch investors in Singapore.

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